Selected Work
Make Great Businesses Sound Great. And Easy to Find
Copywriting, SEO, and AI search strategy that brings the best of a business into focus and helps the right customers find them.
Work Across Copy, SEO, and AEO
When you hire a freelancer, you need to know they can understand the business, see what matters, and make smart decisions without being overmanaged.
My work spans website copy, SEO and AEO strategy, editorial content, and email across industries including SaaS, finance, hospitality, manufacturing, recruiting, real estate, healthcare, and local services. Each project shows the assignment, my role, the thinking behind the work, and any available results.
Much of this work was completed through agencies or published without a byline, so some projects have been anonymized. Additional private samples are available when client agreements permit.
CASE STUDY
Growing Search and AI Visibility for a Luxury Real Estate Brand
SEO, AEO & Content Strategy · Real Estate
I developed the content, SEO, and AEO strategy for approximately 20 pages serving luxury, relocation, buyer, seller, and community-specific searches. Within four months, top-three keyword rankings grew from one to seven, top-ten rankings increased from 41 to 63, and tracked visibility in ChatGPT and Google AI answers rose by nearly 10%.
CASE STUDY
Improving Search Performance for Local Service Businesses
SEO, AEO & Content Strategy · Local Services
Website rewrites and optimization projects that produced stronger organic visibility, longer engagement, and new AI-search referrals across several agency clients.
PROJECT SHOWCASE
Distinct Content Strategies for Five Financial Firms
SEO, AEO & Content Strategy · Financial Services
As Senior Content Strategy & SEO Manager, I owned the search and editorial strategy for five financial advisory firms, tailoring each program to the firm’s services, audience, local market, and approach to client relationships. Across the accounts I managed, inbound traffic increased 25% within three months, while one advisor doubled assets under management within two months through an inbound marketing and conversion program.
PROJECT SHOWCASE
Repositioning Government-Backed Mortgage Pages Around Borrower Decisions
Website & Conversion Copy · Mortgage Lending
I developed the keyword strategy, content structure, copy, FAQs, and conversion path for a lender’s FHA, USDA, and VA pages. The rewrites transformed dense product information into clear decision guides that explain eligibility, compare financing options, answer high-intent questions, and lead qualified borrowers toward prequalification.
PROJECT SHOWCASE
Repositioning Clarinet Instruction for Adult Learners
Website & Conversion Copy · Music Education
I repositioned Clarinet Ninja around the adults it was built to serve, bringing expert instruction, meaningful progress, and community to the forefront. Across the website and advanced Dojo offer, I sharpened the messaging so musicians could quickly understand the value, recognize the right program for their level, and see how Jay Hassler’s professional experience supports their goals.
ENDORSED BY INDUSTRY EXPERTS
What Marketing Leaders Say About Working With Me
Joan is consistently thorough, creative, and thoughtful in her work. I've seen Joan create hundreds of pieces of content for clients and she always delivers on time, with a commitment to the success of each and every one. I highly recommend Joan if you're looking for someone you can trust to get the job done right.
I've hired Joan Weisman to write for a variety of my website clients since 2017 and highly recommend her. She is reliable, responsive, meets deadlines, and is always an absolute pleasure to work with. As a web developer and business tech provider, my clients represent diverse businesses from ax throwing to dementia care to imports. Regardless of the subject, Joan consistently delivers outstanding content.
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