For a small business, a website used to be an option. These days, customers expect a web presence. With mobile shopping rising in popularity, a web presence puts your products…
Accounting for at least 30 percent of live websites, WordPress is a powerhouse platform. It provides the framework for sites from the simplest blog to enterprise-level e-commerce stores. WordPress can…
Fundamental to any website is the hosting service. This is where your website files 'live.' It's the portal that lets you build and edit your site. Not all hosting services…
In relationships, consideration and consistency build trust. They underlie reliability and stability. This is as true for a business and its customers as it is between individuals. Relationship-building marketing serves…
Invasive ads have transformed the relationship between a company and its customers. People are tired of manipulation and sales tactics. Simple brand recognition isn't enough. The brand message – and…
Search engines like Google have three main categories for search results. First, paid results or ads. Second is the long list of natural content-based results. The third only shows up…