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Freemium WordPress Themes: A Small Business Advantage

Freemium WordPress Themes: A Small Business Advantage

  • Post author:Joan W.
  • Post published:July 6, 2020
  • Post category:Online Marketing/Web Building for Small Business
  • Post comments:0 Comments

For a small business, a website used to be an option. These days, customers expect a web presence. With mobile shopping rising in popularity, a web presence puts your products…

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Best Affordable WordPress Hosting Services

Best Affordable WordPress Hosting Services

  • Post author:Joan W.
  • Post published:April 29, 2020
  • Post category:Online Marketing
  • Post comments:0 Comments

Accounting for at least 30 percent of live websites, WordPress is a powerhouse platform. It provides the framework for sites from the simplest blog to enterprise-level e-commerce stores. WordPress can…

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Best Web Hosting for Small Business

Best Web Hosting for Small Business

  • Post author:Joan W.
  • Post published:April 7, 2020
  • Post category:Branding Your Business/Online Marketing
  • Post comments:0 Comments

Fundamental to any website is the hosting service. This is where your website files 'live.' It's the portal that lets you build and edit your site. Not all hosting services…

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Quality Marketing Builds Relationships

Quality Marketing Builds Relationships

  • Post author:Joan W.
  • Post published:February 14, 2020
  • Post category:Marketing Strategy/Online Marketing
  • Post comments:0 Comments

In relationships, consideration and consistency build trust. They underlie reliability and stability. This is as true for a business and its customers as it is between individuals. Relationship-building marketing serves…

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Why Empathy is Key to Marketing

Why Empathy is Key to Marketing

  • Post author:Joan W.
  • Post published:February 10, 2020
  • Post category:Branding Your Business/Marketing Strategy/Online Marketing
  • Post comments:0 Comments

Invasive ads have transformed the relationship between a company and its customers. People are tired of manipulation and sales tactics. Simple brand recognition isn't enough. The brand message – and…

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3 Ways to Build Local SEO for Small Business

3 Ways to Build Local SEO for Small Business

  • Post author:Joan W.
  • Post published:February 6, 2020
  • Post category:Online Marketing
  • Post comments:0 Comments

Search engines like Google have three main categories for search results. First, paid results or ads. Second is the long list of natural content-based results. The third only shows up…

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