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Quality Marketing Builds Relationships

Quality Marketing Builds Relationships

  • Post author:Joan W.
  • Post published:February 14, 2020
  • Post category:Marketing Strategy/Online Marketing
  • Post comments:0 Comments

In relationships, consideration and consistency build trust. They underlie reliability and stability. This is as true for a business and its customers as it is between individuals. Relationship-building marketing serves…

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Why Empathy is Key to Marketing

Why Empathy is Key to Marketing

  • Post author:Joan W.
  • Post published:February 10, 2020
  • Post category:Branding Your Business/Marketing Strategy/Online Marketing
  • Post comments:0 Comments

Invasive ads have transformed the relationship between a company and its customers. People are tired of manipulation and sales tactics. Simple brand recognition isn't enough. The brand message – and…

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