Marketing Strategy |

Quality Marketing Builds Relationships

Post author:Joan W.
Post published:February 14, 2020
Post category:Marketing Strategy Online Marketing
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In relationships, consideration and consistency build trust. They underlie reliability and stability. This is as true for a business and its customers as it is between individuals. Relationship-building marketing serves…

Why Empathy is Key to Marketing

Post author:Joan W.
Post published:February 10, 2020
Post category:Branding Your Business Marketing Strategy Online Marketing
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Invasive ads have transformed the relationship between a company and its customers. People are tired of manipulation and sales tactics. Simple brand recognition isn't enough. The brand message – and…